Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.
Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the point of sale. This practice contributes to the marketing of brands and products through displaying, promotions, advertising, etc. It is an amalgamation of product placement, visual merchandising displays, and effective communication to create a fascinating narrative around the brand and its offerings.
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